ٷΰ ޴
The History and Future of Taekwondo Kukkiwon,
the Center of Taekwondo Culture

Kukkiwon as the World Taekwondo Headquarters
has vitalized Taekwondo in the form of the leading martial art
by globalizing it since its foundation 1972.

HOT ISSUE
  • KMS
  •  ±ǵ
  •  ¶ ȸ
ݱ
Home > PR Section > Kukkiwon News

Kukkiwon News

Kukkiwon News
[ Etc ] Kukkiwon, World Taekwondo Headquarters,to Renew its C.I.
Writer admin1 Date 2021/03/30 Hit 161
Attach

 

 

Kukkiwon, World Taekwondo Headquarters, presents new Corporate Identity (C.I.).

 

 

 

At the 3rd Meeting of the Temporary Board of Directors 2021 held at 2PM on Tuesday, March 23 in a Kukkiwon lecture room, Board of Directors deliberated on and resolvedthe Renewal of Kukkiwons C.I.

 

The renewal was pushed forward to address the issue that the current C.l. is too abstract that it lacks an image directly associated with identity of World Taekwondo Headquarters.

 

Moreover, as C.I. images of Kukkiwon, World Taekwondo Academy, and Kukkiwon Taekwondo Demonstration Team differ, it was difficult to build a consistency and representative image of Kukkiwon.

 

Therefore, Kukkiwon collected various opinions from former presidents of Kukkiwon; senior members of the Taekwondo community; and presidents of National Metropolitan Taekwondo Association through Online Public Hearing for the Renewal of Kukkiwons Corporate Identity (C.I.) on Friday, March 12, winning 94% of approval for the renewal.

 

Reflecting Kukkiwons commitment to contribute to world peace, the new C.I. has pictograms of Taekwondo movements, embodying the organizations firm willpower in pursuit of a broader world.

 

In particular, the octagonal side consists of four trigrams of Geongongamli symbolizing sky, earth, water, and fire ??? signifying the belief of global Taekwondo family to continue Taekwondos legitimacy, spirit, culture.

 

As the new C.I. (basic design) is approved in the Board of Directors Meeting, Kukkiwon is going to create a manual for the use of design with follow-up measures.

 

Besides, application design will be developed in phases with a grace period, considering social costs to be incurred by the renewal of C.I.

 

Since its establishment in 1972, Kukkiwon has renewed C.I. three times in 1976, 2005, and 2010.

 

 CI (1) - Kukkiwon approved Renewal of C.I. at the Third Meeting of the Temporary Board of Directors 2021 on Tuesday, March 23. The image is a basic design of the new C.I.

 

 CI (2)  Basic design of the current C.I. (left) and the new C.I. (right).