|[ Etc ] Kukkiwon, World Taekwondo Headquarters,to Renew its C.I.|
Kukkiwon, World Taekwondo Headquarters, presents new Corporate Identity (C.I.).
At the ¡®3rd Meeting of the Temporary Board of Directors 2021¡¯ held at 2PM on Tuesday, March 23 in a Kukkiwon lecture room, Board of Directors deliberated on and resolved¡®the Renewal of Kukkiwon¡¯s C.I.¡¯
The renewal was pushed forward to address the issue that the current C.l. is too abstract that it lacks an image directly associated with identity of World Taekwondo Headquarters.
Moreover, as C.I. images of Kukkiwon, World Taekwondo Academy, and Kukkiwon Taekwondo Demonstration Team differ, it was difficult to build a consistency and representative image of Kukkiwon.
Therefore, Kukkiwon collected various opinions from former presidents of Kukkiwon; senior members of the Taekwondo community; and presidents of National Metropolitan Taekwondo Association through ¡®Online Public Hearing for the Renewal of Kukkiwon¡¯s Corporate Identity (C.I.)¡¯ on Friday, March 12, winning 94% of approval for the renewal.
Reflecting Kukkiwon¡¯s commitment to contribute to world peace, the new C.I. has pictograms of Taekwondo movements, embodying the organization¡¯s firm willpower in pursuit of a broader world.
In particular, the octagonal side consists of four trigrams of Geongongamli¡¯ symbolizing sky, earth, water, and fire ??? signifying the belief of global Taekwondo family to continue Taekwondo¡¯s legitimacy, spirit, culture.
As the new C.I. (basic design) is approved in the Board of Directors Meeting, Kukkiwon is going to create a manual for the use of design with follow-up measures.
Besides, application design will be developed in phases with a grace period, considering social costs to be incurred by the renewal of C.I.
Since its establishment in 1972, Kukkiwon has renewed C.I. three times ¡ª in 1976, 2005, and 2010.
¡ã CI (1) - Kukkiwon approved ¡®Renewal of C.I.¡¯ at the ¡®Third Meeting of the Temporary Board of Directors 2021¡¯ on Tuesday, March 23. The image is a basic design of the new C.I.
¡ã CI (2) ¡ª Basic design of the current C.I. (left) and the new C.I. (right).